Program Outline
The objective of this program is to teach the skills needed to conduct an online marketing campaign. Your studies cover advertising and buyer behavior, e-commerce, internet marketing, security, implementation, and much more. Students will see examples of what is successful – and what isn’t -- in Web marketing.
Computer Specifications
You will need access to a Microsoft® Windows®-based computer (running Windows Vista® or later) and the Internet in order to complete your program with Penn Foster.
Note: Graduates of this program also earn 9 college credits toward an A.S. degree in Marketing and 12 college credits toward a B.S. degree in Business Management at Penn Foster College.
MKT301 - Principles of Marketing (3 credits)
The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy.
Study Guide - Principles of Marketing
Textbook - Contemporary Marketing
MKT310 - Advertising Principles (3 credits)
Techniques of advertising; function of advertising in the marketing area; role of advertising in the marketplace.
Study Guide - Advertising Principles
Textbook - Advertising and Integrated Brand Promotion
INT114 - Internet Marketing and E-Commerce (3 credits)
Provides a concise introduction to electronic commerce with balanced coverage of both technology and business topics; contains a comprehensive online companion that links the concepts in the book to real online examples; security, implementation, ethics, and legal issues in electronic commerce; case studies of real businesses.
Study Guide - Internet Marketing and E-Commerce
Textbook - Electronic Commerce
INT246 - Advanced E-Commerce Issues
Advanced E-Commerce issues will help the e-commerce managers of today and tomorrow better direct the e-commerce process by integrating business models, marketing, and Internet technology. The course addresses e-commerce management issues, business model design, .com successes and failures, and legal issues relating to doing business on the Web.
Study Guide - Advanced E-Commerce Issues
Textbook - E-Commerce Management |
Online Library and Librarian
Students in Penn Foster Career School have access to an online library for use during their studies. Students can use this library to do the required research in the courses they complete or can use it for general reference and links to valuable resources. The library contains helpful research assistance, articles, databases, books, and Web links. A librarian is available to answer questions on general research-related topics via email and to assist students in research activities during their studies with Penn Foster Career School.
We reserve the right to change program content and materials when it becomes necessary.
A High School Diploma or GED is required to enroll in this program.