According to William Arruda, video is going to be the number one trend this year when it comes to getting yourself noticed in this job market. Here are some of his thoughts on why you should definitely have a “video infomercial” when walking into that job interview.

Deliver a complete communication
The challenge with resumes and written bios is that you have just words to communicate your message; yet words account for only part of your message. When you add body language and vocal variation to the words, you set yourself up to deliver a message that’s clearer and more compelling. It can give you an advantage by making a personal connection with your prospective employer.

Step off the page
Video allows you to express your personal brand virtually. In this ultracompetitive job market, there are lots of other players. What can tip the scale in your favor often goes undetected on paper: your emotional brand. Use video to supplement your resume by demonstrating your humor, wit, enthusiasm, empathy, and energy.

Video is the future
Right now, video is differentiating. It gives you the opportunity to stand out and demonstrate yourself as innovative. It won’t be long before video becomes the standard for expressing ourselves on the Web.

Six tips for producing a standout video for your job search
1. Know what you want to say.
2. Be brief. Keep it to two to three minutes.
3. Quality trumps quantity. Invest in one high-quality video bio
    instead of posting lots of mediocre videos to YouTube.
4. Dress appropriately.
5. Maximize distribution. Post your video to multiple video sites.
6. Promote it. Include it in your email signature, put a link in your
    LinkedIn profile, tweet it to your Twitter™ followers, and put the link at the top of your resume.