Public Relations Certificate

Program Outline

Your Certificate program consists of courses designed to take you step-by-step toward understanding Public Relations.

Here's how it works
Your first course will be sent to you as soon as your enrollment has been accepted. Other courses will follow as you complete your exams, so that you will always have the study materials and software needed for your coursework.

Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

Program Goal and Outcomes

Program Goal: To provide students with enhanced knowledge and skills in the area of public relations for job or career advancement.

Program Outcomes:
Upon completion of the program, students will be able to:

  • Explain the importance of effective writing skills as they apply to public relations, advertising, and sales for target audiences
  • Apply the basic elements of planning and research to strategic writing for public relations, advertising, sales, marketing, and business communication
  • Employ writing to appeal to audiences through a variety of mediums, including speech, print, broadcasting, and advertising
  • Identify the ethical and legal dimensions of working in the public relations field
  • Trace the history of public relations as a profession
  • Discuss the nature and challenges of public relations work
  • Apply principles of persuasion and conflict management to public relations campaign design
  • Adapt strategies and tactics of public relations campaigns to fit diverse audiences and clients
  • Use resources to ensure that your grammar, spelling, and punctuation are correct

Starting Your Program
Succeed by learning how to use your Penn Foster program. Understand how to use your Student Portal. Access the Penn Foster Community and use it to find answers. Connect with Penn Foster on various social media sites.

COM 110: Public Relations 1: Writing

Public Relations 1 begins by introducing students to the role of public relations writers, including their ethical and legal responsibilities. Some of the general topics covered include persuasion, research skills, the public relations planning process, writing clearly and simply, and using proper grammar, spelling, and punctuation. Specifically, the course covers writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports. The course concludes with an examination of how to communicate information during a crisis.

Textbook: Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

COM 115: Public Relations 2: Strategies and Tactics

This course will give you an overview of the process and purpose of public relations byconnecting it to business, social, and environmental trends and values. You'll learn about theimportance of corporate social responsibility in strategic public relations, and the need forethical, socially responsible communicators in the field to build trust and respect with diversecommunities. With a focus on communication theory, history, and practice, you'll learn how tocreate a believable and persuasive message.

Textbook: Introduction to Strategic Public Relations


Online Library and Librarian
Students in Penn Foster Career School have access to an online library for use during their studies. Students can use this library to do the required research in the courses they complete or can use it for general reference and links to valuable resources. The library contains helpful research assistance, articles, databases, books, and Web links. A librarian is available to answer questions on general research-related topics via email and to assist students in research activities during their studies with Penn Foster Career School International.

A High School Diploma or GED is required to enroll in this program.

We reserve the right to change program content and materials when it becomes necessary.

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